The rise in artificial intelligence (AI)-powered marketing helps brands accelerate the value delivered from data to increase customer profitability, streamline marketing operations and foster brand loyalty.
SAS believes its market advantage is confirmed by Gartner’s evaluation of SAS Customer Intelligence 360, a comprehensive multichannel marketing solution grounded in AI and machine learning processes.
The solution’s advanced analytics functionality enables customer-level data and analysis, as well as predictive analytics, journey analytics and customer profile management. SAS Customer Intelligence 360 helps marketers exploit digital and offline data with practical self-learning AI applications and guided analytics for successful campaign orchestration.
Gartner says that Leaders “consistently do considerably better in overall multichannel marketing performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the multichannel marketing hub business.” Gartner defines the multichannel marketing hub as a “technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media and email.”
“AI is revolutionizing how marketing leaders can design and deliver customer experiences – synching digital and offline interactions,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “AI and real-time decisioning is at the heart of SAS Customer Intelligence 360 – allowing brands to deliver personalization at scale, embrace a test-and-learn approach, and continuously engage with prospects and consumers efficiently.”