The emerging organization aims to deploy funding received to embark on a journey of providing customized wellness solutions for men.
Misters, India’s first direct-to-customer men’s health and wellness brand has, raised about $1 million in a round of seed funding led by Sauce.vc, Rainforest Ventures Pvt. Ltd. and angel investors. With an aim to provide offerings to navigate their way to better masculinity, Misters will utilise the capital raised to establish its strong footprint in the highly fragmented but massive men’s health and wellness space, with a focus on high quality products, science and sensitivity. Misters.in operates with an idea to provide personalised boxes for addressing men’s issues online and to the strength of the core team!
Misters offers men a way to navigate their way to better masculinity. On misters.in, this happens through an interactive quiz that delves into areas that men are known to be extremely unwilling to seek any help for, such as better sex, better hair, better skin etc.
Commenting on the seed round of funding Suhas Misra, Co-Founder, Misters, said “We are extremely happy about the partnership with Sauce.vc, Rainforest Ventures Pvt. Ltd. and Angel Investors. This story of personalised solutions for men’s problems, taking on the intrinsic stigma in the category, is very interesting. The first few months of Misters have been amazing with a strong team coming together, lots of super-exciting research happening and, most importantly, a nuanced consumer thesis has emerged. This is a time of that elusive, ‘all set for lift-off’ feeling that entrepreneurs live for! Even though I have had more than my fair share of success as an entrepreneur, this might be, as they say, the big one!”
Manu Chandra, Founder & Managing Partner, Sauce.Vc, said “We are extremely thrilled to be associated with Suhas and his highly driven team. Suhas has previously co-founded a very successful brand, Paper Boat which demonstrates a rare and exceptional pedigree. He showcases years of experience in collating data on consumer behaviour across the country relating to this problem. With a very highly specialized and experienced team along with a set of advisors, Misters is placed well to create relevant proprietary products and market them in an intelligent manner, driven by a strong technology architecture.”
The company’s mission is not only to put together and offer the very best products that science has to offer, through its AI-driven platform but also to get the country to talk about sex! This is, of course, an area shadowed by stigma, and therefore there is a compelling business and intellectual justification for the AI-driven platform that offers personalised therapy to men in the privacy of their mobile phones.
Misters is Co-founded by SuhasMisra, co-founder of Hector Beverages (Paper Boat), ChannelPlay (India’s largest retail marketing company, alumnus of IIM Calcutta (Class of 2003); Gaurav Gupta, founder of Bookbhook, corporate veteran with experience across Coca Cola, Nokia, Citibank, Tata Docomo, alumnus of IIM Ahmedabad (Class of 2001) and Saurabh Kumar with experience across Berger Paints, ICICI Bank, Reliance Money and an alumnus of Narsee Monjee (Class of 2003).