To launch a Consumer Reach Lab for new CPG Brands
Bengaluru based hyper-local platform DailyNinja today announced that the company has completed 15 million orders till date. Established in late 2015, DailyNinja has been on an impressive growth trajectory, completing 52,000 transactions per day across Bangalore, Hyderabad, Chennai, Mumbai and Pune.
Sagar Yarnalkar, CEO and Co-Founder of DailyNinja said, “Our unique Trojan horse approach of leveraging the daily Milk buying habit of Indian customers to cross sell Groceries, has helped us scale fast. Our customers order from us 22 times a month, and we have a monthly subscriber base of 70000 households and we reach 52000 unique households a day. We are the largest player by far in this segment and we plan to keep growing our customer base.”
“As we visit the customer’s door everyday, a CPG brand can send samples to a targeted set of users and get customer feedback, within 2 days using Dailyninja. We have been working with many brands, helping them get feedback for their new products. This will be continued through our Consumer Reach Lab initiative.”
With the help of DailyNinja, consumers can order all their household needs by 11pm and get their orders delivered by 7 am the next morning. Dailyninja customers are encouraged to order fresh and order anything they need everyday.
DailyNinja delivers Milk and Grocery through an early morning delivery network right at your doorstep. The company was incorporated in June 2015 by Sagar Yarnalkar and Anurag Gupta and is based out of Bengaluru. DailyNinja is backed by Sequoia India, Matrix Partners and Saama Capital.