Amazon augments Seller Lending Marketplace with FlexiLoans

FlexiLoans is the first SME Fintech lender to integrate using APIs with Amazon and is one of’s key fintech partner for its Lending Program.

FlexiLoans extended its partnership with in the 2nd year by integrating their lending platform with Amazon Lending Marketplace, thus allowing Amazon sellers to apply and monitor their loans from the Amazon Seller Dashboard itself. FlexiLoans is the first SME Fintech lender to integrate using APIs with Amazon and is one of’s key fintech partner for its Lending Program. Both companies are working towards achieving deep technology integrations to make lending offers real time and create an enigmatic customer experience.


  • Sellers can apply and monitor their loans from, Flexi Loans in Amazon Seller Dashboard
  • Flexi Loans aims to reach over 100,000 customers with this initiative this year
  • Flexi Loans complete 3 years of operations

Deepak Jain, Co-Founder FlexiLoans said “Indian FinTech ecosystem needs such close integrations to deliver real value towards SME financial inclusion with great user experience. Amazon is synonymous to shopping for the millennials and Business men across the country are lapping to join the bandwagon. Our curated offers for sellers makes it very convenient for Sellers to manage their working capital and take advantage of India festive season spikes”

Vivek Somareddy, Director, FBA & Seller Flex, Amazon India said “FlexiLoans has a great understanding of sellers and their needs in an e-commerce business environment. This gels well with our aim to help sellers grow their business on”

India’s total e-commerce retail sales in 2018 were pegged at upwards of USD 22 bn and is expected to grow by another USD 50 bn with the increase in new sellers and customers exploding from the new digital hinterlands of the country. India achieved a 53% CAGR growth in e-commerce sales in 2013-17, the highest in the world. Fintech lending partners like FlexiLoans have helped sellers on E-commerce portals to manage their working capital spikes during the festive season and contribute to this growth.

FlexiLoans uses its differentiated technology to reach out to the e-sellers including ones devoid of the funding from banks and other financial lending institutions and provide collateral free loans within a short time frame. Flexi Loans competed three years of operations in April 2019, and crossed 10,000 loans and over 400 crores of disbursals. It has received borrowing interest from over 3 Lac MSMEs in FY 19, over 300% increase from FY 18. had recently unveiled their API product at the India Fintech Awards in Nov, 2018 which allows any platform in India to use FlexiLoans’ Lending APIs to offer financing to their SMEs.

Founded by 4 ISB and IIT professionals, FlexiLoans has raised over INR 100 crore ($14.3mn) and have disbursed loans worth INR 400 crore to small businesses across 700+ cities and have serviced 10,000 MSMEs without having a single branch. The product line of FlexiLoans include EMI–based loans, invoice financing, pay-later finance, drop-line credit facility and loans against card receivables. FlexiLoans have achieved a wide reach accessing to 2 million+ customers via 100 partners. FlexiLoans key partners include Amazon, Flipkart, MSwipe, Myntra and Fine Labs.