The Nestlé Healthy Kids programme contributes towards overall development of beneficiaries as well as encourages healthier lifestyle in the communities, by arming them with knowledge that impacts them in a meaningful way.
Nestlé India is commemorating ten years of its flagship initiative, the Nestlé Healthy Kids Programme at Ludhiana on 1st October. The programme has been developed with a focus to raise nutrition, health and wellness awareness among beneficiaries.
The Nestlé Healthy Kids programme contributes towards overall development of beneficiaries as well as encourages healthier lifestyle in the communities, by arming them with knowledge that impacts them in a meaningful way. The programme is being conducted since 2009 and is helping raise awareness regarding good nutritional and best cooking practices, good hygiene and promoting physical fitness. The programme is implemented through two modes, one is partnership with six regional universities and the second is with NGO Magic Bus India Foundation.
Bharat Bhushan Ashu, Hon’ble Minister of Food & Civil Supplies and Consumer Affairs, Government of Punjab commented on the initiative “Nutritional awareness and providing need-based nutrition are of supreme importance to improve health standards in the communities. Nestlé Healthy Kids Programme is a very thoughtful initiative which focuses on increasing awareness among beneficiaries about nutrition, health and wellness and I hope more such initiatives are introduced in the years to come for making a significant impact.’’
Speaking at the eve of the event, Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “This humble initiative started in 2009 with the aim of improving livelihoods and developing thriving communities. I am proud that in the last decade, we have reached out to nearly 300,000 beneficiaries across 22 states. In the last three years alone the program has contributed towards 29% increase in school attendance, 18% increase in handwashing practices, 37% in increasing consumption of green vegetables and 18% increase in consumption of fruits at least thrice a week We hope to continue impacting many more lives positively by encouraging healthier and active lifestyle through this initiative.’’
Dr. Sandeep Bains, Dean, Punjab Agricultural University further added “Our partnership with Nestlé India spans a decade and we are proud to be associated with them for positively impacting young lives. We are extremely glad to have been a partner in this journey of bringing about healthier smiles on the faces of beneficiaries”.
The Nestlé Healthy Kids programme has positively impacted lives across Delhi, Rajasthan, Haryana, Punjab, Uttarakhand, Himachal Pradesh, Jammu & Kashmir, Uttar Pradesh, Madhya Pradesh, Maharashtra, Gujarat, Goa, Karnataka, Telangana, Andhra Pradesh, Tamil Nadu, Kerala, West Bengal, Odisha, Assam, Mizoram and Chhattisgarh.