BMW India appoints Infinity Cars as its dealer in Delhi NCR


The state-of-the-art workshop spread across 21,900 sq. ft. comprises of mechanical, body and paint bays that can service upto 500 cars per month.

BMW India has announced the appointment of Infinity Cars as its third dealer partner in Delhi NCR. The dealership is headed by Pooja Choudary, Dealer Principal, Infinity Cars.


• BMW India continues expansion of its dealer network in established and emerging markets across India.
• Infinity Cars has represented BMW India for over a decade with 6 customer touch points in Mumbai, Indore and now one in Delhi NCR

The showroom represents the next evolution of BMW dealer network. It is a seamlessly integrated format which is a delightful combination of architecture and design, giving a sense of space and openness to stimulate emotional connect with the BMW brand.

Rudratej Singh, President and Chief Executive Officer, BMW Group India said “Our dealerships play an important role in presenting our customers and prospects an insight into our premium products, best-in-class services and personalised experiences. We are delighted to appoint our trusted partner – Infinity Cars as our third dealer in Delhi NCR market. We are confident that their customer centric focus and understanding of luxury market trends will play a vital role in growing the circle of Sheer Driving Pleasure in the region.”

Spread over 6,500 sq. ft., the ultra-modern showroom will display up to 8 cars based upon the signature ‘Urban Street Display’ concept and sales lounges close to the display area. For a truly immersive brand experience, an Experience Zone featuring Virtual Reality and other digital solutions will bring customer face-to-face with the latest experiences. An interactive Emotional Virtual Experience on large screens will be available for customers to personalise their favourite BMW as per their preferences. They can also select BMW M Performance Accessories to enhance the motorsports DNA of their BMW cars. BMW fans can also choose from a wide range of clothing, accessories, bags, luggage etc from the original BMW Lifestyle Collections.

Pooja Choudary, Dealer Principal, Infinity Cars said “Working with BMW for over a decade has been a very enriching experience. It is an exciting opportunity for us as BMW symbolizes dynamic forward moving people and is among the most coveted premium brands in India. We are delighted to extend our reach towards our valued customers and prospects in Delhi NCR and are fully committed to this partnership and look forward to an exciting times ahead.”

For BMW Premium Selection Customers, a designated Certified Used Car Section has been created to showcase the entire fleet of Premium Selection Cars available with the Dealer.

As with every other BMW dealership, Infinity Cars has appointed a highly professional team across all business processes. The team has also received intense training in management of sales, service, spare parts and business systems at BMW Group India Training Center in Gurgaon.