The first residential project by Birla Estates registers over INR 300 crore booking value on the launch of Birla Vanya in Kalyan near Mumbai
Over 400 units sold within 3 days of launch
The first residential LifeDesignedTM project Birla Vanya, Kalyan by Birla Estates Pvt. Ltd., has received overwhelming response from home-buyers sales of over 400 units within 3 days of the launch of the phase I of the project.
Birla Vanya is a 100 per cent wholly owned subsidiary of Century Textiles and Industries Limited—is being developed within 21 acres and houses over 30 amenities with more than 7 acres of greens.
K. T. Jithendran, CEO, Birla Estates, said, “The over-whelming response received in Kalyan is testimony to the strength of the Birla Brand and our belief that well designed, quality real estate will always be valued and therefore, be in demand. At Birla Estates, we want to transform the way the real estate sector engages with customers. Trust, integrity, transparency, superior quality and thoughtfully designed solutions will be our differentiator and drive us to be true to our legacy”.
Birla Group has had a strong presence in Kalyan for more than six decades with its Century Rayon manufacturing facility at Shahad and the adjoining colony which houses the employees of Century Rayon. The Group has also built two schools, a college, a hospital and temple in the vicinity which are very popular with the locals.
“Our focus is to create a strong real estate brand and we are looking at developing a valuable portfolio of over 200 acres across in MMR region, Pune & Bangalore markets. We are also pursuing joint venture deals in these markets as well as NCR” said Mr. Jithendran.
Kalyan is an upcoming smart city and a micro market that is fast gaining popularity with customers. With excellent connectivity to Thane, Navi Mumbai and Mumbai, Kalyan has moved from being just a railway junction to the epicenter of new development due to its locational advantages. The State Government of Maharashtra has recently cleared a INR 1000-crore Kalyan Growth Center (KGC) Project which is expected to create and boost avenues of employment for the residents of Kalyan.