RICS appoints Aroon Kumar as Director of Marketing & Corporate Affairs



RICS (Royal Institution of Chartered Surveyors) has announced the appointment of Aroon Kumar as Director, Marketing & Corporate Affairs at RICS South Asia and RICS School of Built Environment.

Considered as the vociferous advocate of ROI driven marketing, Mr. Kumar brings 15 plus years of experience in global brand management, devising marketing strategies for various geographies, building digital side of the business, product planning, revenue planning, marketing technology, marketing automation platforms, neuro-marketing, deep understanding of consumer behavior, analytics-driven consumer insights, Artificial Intelligence, UIUX, Platforms & their Network effects, to his new role.

He was conferred with Asia’s Best Marketer in 2016 by World Brand Congress Asia and CMO Council and has been listed in ‘Top 100 Global MarTech Influencers’ by Onalytica in 2017.

In his new role, Aroon will be responsible for creating and positioning a favorable public image for the organization and will be responsible for designing marketing strategies, plans and campaigns to reach out to industry professionals, employees, employers, industry analysts, students, government agencies, corporates, and other stakeholders.

An alumnus of Harvard Business School, IIM-Calcutta and Mudra Institute of Communication Ahmedabad (MICA), Aroon possess diversified vertical experience that includes global marketing, business planning, omnichannel experience designing, strategic media engagement,digital transformation, communication planning, advertising, marketing automation, social media analytics tools, content design and curation, OOH Technology, enterprise mobility solutions, mobile marketing and audience analytics.

Congratulating Aroon on this occasion, Sean Tompkins, CEO RICS said, “Delighted to have someone of Aroon’s caliber in the team. I know he will make a significant contribution to our brand and success in South Asia and also support our global efforts more widely”.

Will Myles, MD, RICS APAC said on Aroon’s appointment, “Aroon brings a new angle and fresh perspective to RICS in India – I’m looking forward to working with him in promoting leading thinking in the built environment, and advocating professionalism in this challenging and fast-evolving sector”

Ashwani Awasthi, COO, RICSSBE said on Aroon’s appointment, “We are very excited to have Aroon join the RICS family. His extraordinary talent and skills will surely make RICS scale new heights. I am sure he too will have an amazing time working with us.”

On taking up the new challenge Aroon Kumar said, “RICS is an iconic institution known for its value-based leadership. I look forward to being part of the world’s leading professional body for qualifications and standards in land, property, infrastructure, construction and working with key stakeholders to make an impact and win the market in the assigned geography.”

About RICS: 

Royal Institution of Chartered Surveyors (RICS) is the world’s leading self-regulatory professional body for promoting and enforcing the highest professional qualification and standards in the development and management of land, real estate, construction, and infrastructure. RICS professional qualifications offer quality assurance to the market which provides businesses with a competitive edge. RICS strives to be the built environment solution for India, ushering in a new landscape – held up by our five-pillar offering – MRICS, the 5 letters that inspire confidence, Training that powers the industry, Education that creates the entry talent, advise to government that helps build cities and International standards for a global community.

About RICS SBE: 

India’s first and only School of Built Environment – an industry-led the academic institution

RICS School of Built Environment (RICS SBE), Amity University is an industry-led academic institution which delivers specialized undergraduate and postgraduate programs to students aspiring to work in real estate, construction, and infrastructure sector. It also serves as a hub for research and development of technical expertise in the built environment. Established in 2013, RICS SBE is supported by leading real estate, construction & infrastructure firms as well as the Ministry of Urban Development, Government of India. Set up in response to a strong call from the industry to address the challenge of the shortage of skilled professionals, the School aims to bridge the skills gap by delivering industry ready professionals.