PAYBACK India announces appointment of new CMO


Sep, New Delhi: PAYBACK India, today announced the appointment of Ramakant Khandelwal as the new Chief Marketing Officer (CMO) to help drive the growing business operations of PAYBACK in the Indian market.

Ramakant Khandelwal joined the organisation in 2010, as part of the core management team and has served across various roles in Partner Management & Acquisitions prior to this. He will be leading the company’s marketing strategies, including customer engagement, brand visibility, creative, content, digital and product marketing in addition to managing P&L responsibilities for digital and performance marketing verticals. He has 18 years of experience in sales and marketing roles across industries and believes in creating incremental value for customers at every touch point through smart innovation. His previous stints were with ICICI Bank & Eveready Industries where he played an instrumental role in driving customer engagement & strategic partnerships for the respective companies. He holds a Bachelor’s degree in Engineering from IIT Roorkee and an MBA degree from MDI, Gurgaon.

Ramakant Khandelwal – CMO, PAYBACK

Speaking on his new role, Mr. Ramakant Khandelwal said, “I’m excited to lead PAYBACK into the next frontier in loyalty and multi-channel marketing and help drive growth and innovation for our partners. We have built an impressive digital platform and my aim is to leverage our large base of customers, their purchase preferences and contextual communication opportunities to deliver unmatched ROI for our business.”

Commenting on the new appointment, Mr. Gautam Kaushik, CEO, PAYBACK India, shared his views stating, “I am delighted to have Ramakant take on this new responsibility. As a company veteran, he brings with him a deep understanding of the business having worked across diverse portfolios. He will now be responsible to lead the company’s marketing strategies, brand visibility, and customer engagement. I look forward to having him take the PAYBACK brand to greater heights.”


PAYBACK is India’s largest multi-brand loyalty program offering its members multitude of benefits. It has over 50 partners including affiliate brands participating in the PAYBACK Network across categories in-store as well as online namely American Express, ICICI Bank, Big Bazaar, Food Hall, Central, Ezone, Home Town, Brand Factory, HP Petrol Pumps, TripAdvisor,, eBay, Amazon, Flipkart and many more. With such a varied portfolio of partners, PAYBACK Members can earn points on everyday shopping and redeem them for attractive rewards of their preference.

PAYBACK also offers a Corporate Rewards Program – a unique loyalty solution designed to address the constantly evolving reward and recognition needs of Employees and Channel Partners. It delivers superior program experience to members through a dedicated call-centre and online service access. Few of the key corporate partners are DuPont, Cognizant, ICICI Prudential, Magma HDI etc.

PAYBACK’s effort and work has been acknowledged across multiple industry platforms. PAYBACK recently won awards for ‘Best Loyalty Program’ in the loyalty segment at the prestigious CMO Asia and ‘Best Big Data / Analytics Team of the Year’ Award at the Data, Analytics & Insights Summit and Awards in July this year. It has also received awards for ‘Best Use of Partnership in a Loyalty Program’ & ‘Best Use of Customer and Data Analytics in a Loyalty Program’ during the 10th edition of the Customer Loyalty Summit held earlier in January 2017 this year. PAYBACK was also awarded the ‘Best Customer Loyalty Program’ at the Retail Excellence Awards part of the Asia Africa GCC Retail & Shopping Centre Congress & Awards held in February 2017. At the 9th Loyalty Summit 2016, PAYBACK was recognized as Champion of Champions – Loyalty Program of the Year, along with ‘The Best Loyalty Team and Best Rewards Program’ at the Summit.

It has been awarded as the ‘Best Loyalty Solution Provider’ 2015 in e-Retail Congress, ‘Product of the Year – 2013’ in the Reward Points/Loyalty Programs category, based on 18,000 consumer interviews, across 23 cities in India and the Retailer Customer Service Award for 2013 in the Customer Service-Business Services category.