With the aim for providing quality doctor facilities in these regions, more than 100 cities in Tier 2 and Tier 3 cities will have access to the best doctors from around the country.
DoctorOnCall, one of the fastest-growing telemedicine companies in India, has signed up more than one Lac subscriptions in less than six months in Tier 2 and Tier 3 cities across India.
India suffers from unequal access to healthcare. While India’s middle class and above in Metros have excellent access to doctors and hospitals, people in tier 2/3 cities and even blue-collar workers in metros don’t have that kind of luxury.
This stems from both the lack of affordability and dearth of good specialists serving tier 2 and 3 cities. Doc on Call will remain very focused on its core i.e., India’s blue-collar workers and people in tier 2 and tier 3 cities.
Responding to the development, Karan Chopra, Co-founder, DoctorOnCall said “Tier 2 and Tier 3 cities are proving to be the growth engines of India. Availability of best doctors for consultation in these cities will strengthen the horizon of healthcare. We will continue to innovate to provide a better healthcare experience for this target audience”.
DoctorOnCall has served patients from 150 cities till now. They have been able to do this by effectively reaching out to their target audience via a mix of online and offline distribution channels. According to a FICCI report, digital health has grown 250% from March to September. For the next year, Doctor On Call’s ambition is to become an end to end healthcare delivery provider, with a tech backed hospitalization product in the pipeline. They will also focus on doubling city count and doctors count on the platform.