Ginesys raises $10 million from Marathon Edge

Ginesys will use the capital to bring the best global solutions at an Indian price point.

Marathon Edge has agreed to invest close to $10M in Ginesys (a product of Ginni Systems Ltd). This investment will widen the scope and depth of Ginesys solutions which are developed for small and medium consumer brands and retailers.

With over 20,000 users across retail and distribution clients, Ginesys is the established leader in Point-of-Sales (PoS) and Enterprise Resource Planning (ERP). Since 2006, Ginesys has been providing an affordable suite of PoS and ERP solutions across India.

Ginesys offers a one-stop shop for all ERP/POS needs spanning supply chain, finance, warehouse management, manufacturing all the way up to point-of-sales. Ginesys is used by leading retailers like Manyavar, Biba, House of Anita Dongre, V-Mart, Soch, and Bazaar Kolkata.

Enterprise software is mission critical for consumer companies of all size. Ginesys has proven its ability to provide a global quality solution.

Ravi Modi, MD of National Fashion Icon Manyavar said ‘Ginesys has played a very important and robust role in our journey to 500+ stores and this investment should help the company to deliver greater innovation and technology.’

The Ginesys solution caters to retailers small and big. Chaudhari Lifestyle is one such customer having 3 stores based in Nagpur.

‘We have chosen Ginesys ERP software because it is very much suited to small retailers who want to expand to multiple stores. We benefited from their experience with large chains. Inventory control and cost effectiveness by automating our business processes easily paid back our investments’ says Rahul Chaudhari from the firm.

Ginesys customers span fashion brands, single store retailers and large format stores and distributors across apparel/fashion, supermarkets and general merchandise categories.

‘Our customers operate in a complex and extremely dynamic environment. We are introducing exciting products to cater to the evolving needs of Indian retail, right from cloud POS to Omni channel and replenishment’ said Prashant Lohia, founder and CEO of Ginesys.

Marathon Edge is a financial investor in Indian technology, consumer and healthcare services companies. While financial terms of the transaction were not disclosed, Prashant Lohia said that the relationship with Marathon Edge is quasi-strategic in nature.

“With our partnership with Marathon Edge, we now have substantial financial means to invest in technology and organization building, and make strategic acquisitions” added Mr. Lohia.