Soulflower recognized as India’s most Promising Brand by The Economic Times.



India’s leading natural aroma and personal care brand – Soulflower has been recognized as one of India’s most Promising Brand by The Economic Times. The awards ceremony was held at the Taj Vivanta on 23rd March, 2018, and Soulflower’s Managing Director, Amit Sarda received the prestigious award from ad guru – Prahlad Kakkar. Recognized for the brand’s commitment towards deliverables and values,
Soulflower was also applauded for Consumer Experience, Reach, Sustainability and Inclusivity. The evening witnessed the presence of many distinguished guests including Alyque Padamsee, and K V Sridhar. Richa Chadda, Nawazuddin Siddiqui, Amit Trivedi and Masaba Gupta among others were also the recipient of the awards.

“We feel delighted to be recognized by one of India’s top financial publication and wish to thank the organizers for bestowing us with the Promising Brand award. For close to two decades Soulflower has been investing in making products that are one hundred per cent vegetarian and free of chemicals. We are India’s first natural and preservative free brand and although back then the concept was niche, today it is one of the fastest growing segments in personal care FMCG sector. Soulflower won this award for its current market position and growth potential. Soulflower aspires to spread smiles and bring joy into every living being’s life with its products and brand ethos. By continuing to tread on this path, we aim to become the single largest player in the natural personal care segment in the country,” says Amit Sarda, Managing Director, Soulflower.

Soulflower, launched in 2001, is India’s leading brand for aroma, skin, hair, wellness and spa products. Having pioneered the ‘Spa@Home’ concept, it created a market for niche lifestyle products in India. It offers a huge range of skin and hair solutions including soaps, bath salts, variety of oils, roll-ons, and aroma diffusers among others and is available at over 250 retail outlets.