Approach Entertainment to foray into Films Marketing


Approach Entertainment will be offering complete Films and Entertainment marketing services to Films Productions and distribution companies in India.

Leading & award winning Celebrity Management, Events and Entertainment Marketing company Approach Entertainment is planning to foray into the growing Films Marketing space through a specialized division focusing on Bollywood and other regional films market in India. Approach Entertainment will be offering complete Films and Entertainment marketing services to Films Productions and distribution companies in India. The fast growing celebrity management and entertainment marketing company in India is a part of integrated communications and PR group Approach Communications. The firm is already having offices and business operations in Mumbai, New Delhi, Gurgaon, Dehradun, Chandigarh and Lucknow apart from International representation in New York, Dubai, London, Paris and Hongkong.

The firm’s films marketing division will be offering expertise based services in Films PR, Films Events, In Film Advertising and Promotions, Films Social Media and Digital Marketing, Brand Tie Ups with Films, Media Partnership Management, Buzz Creation for Films, Live Events to Promote Films, International tours to Promote Films, Celebrity Tie Ups, Celebrity and Star Cast tours to Promote Films, Films Publicity management, Events management services for Films Productions companies, Films Promos, Tie Ups and Cross Promotions with Brands, Tie Ups with Reality Programs on Television and other innovative strategies to connect to the audience.

The firm is planning to expand to International markets like Dubai, Gulf countries, London in U.K, New York in USA, Malaysia, Mauritius and other international destinations where there is a sizeable population of Indians. The celebrity management and entertainment marketing firm will be offering Artists Management, Celebrity Management, Events Management, Entertainment, Bollywood Tourism and Tours, Films Productions, Entry in the Hindi film industry, casting for Bollywood Films, Indian celebrities tours in International Markets, Promotions of Films in International Cities, Connecting NRIs with Hindi Film Industry, Bollywood Films Events and Promotions, Shootings Management in International Cities, Celebrity connect and other integrated entertainment services.

The artists’ management agency is also planning to promote Rural and Folk art among NRIs and International cities like New York, Dubai, London, Gulf Countries, Paris and other cities. The celebrity and events management agency Approach Entertainment will be organizing events in India and international cities to promote the Rural and Folk art like dances, raginis, singers, musicians etc. The agency has executed 15 brand endorsements with celebrities in India.

Approach Entertainment has pan-India operations covering urban and rural regions with a specialized vertical for Corporate, Healthcare, Pharmaceuticals, Education, FMCG, Films and Entertainment, Media, Real estate, Art & other sectors.

Commenting on the initiative, Sonu Tyagi, CEO, Approach Entertainment, said “We have got sound network in Celebrity Management, Artists Management, Events, Films PR and Entertainment Marketing in India and this is right time to tap International markets available for Bollywood Celebrities and Artists. We want to tap the huge NRI population residing in Dubai, Gulf Countries, London in UK, New York in USA, Mauritius, Malaysia and other countries. We have already worked with all top celebrities, artists and film producers in India and it gives us edge over others in the market. The firm has also launched a specialized films marketing unit in Mumbai.”

Sonu Tyagi has worked in the film industry as an executive producer for a film in the past. The agency has already handled 5 films for In-film placements, marketing and other tie ups. He also penned lyrics for a yet to release film which will be releasing soon.