Adda247 is an education-technology platform focused on helping every student access quality education and training to become capable of cracking the most intensive competitive examinations.
Underlining its remarkable growth trajectory, Adda247 has reached a milestone of more than 10 million registered users on the platform. The company has achieved this figure in just under 3 years from approximately 1.5 million registered users in the first year, while growing at a rate of 100% year-on-year. In terms of the geographic distribution of users on Adda247, the highest number of users on the platform belong to Uttar Pradesh and Bihar, followed by Delhi, Maharashtra, and Telangana.
Adda247 was launched in 2016 with a goal to reach out to those candidates/students who were unable to enrol at offline coaching centres to prepare for various government examinations. Adda247’s YouTube channel boasts a vast collection of high-quality educational content, providing free online coaching for bank PO exams and SSC CGL exams. It publishes crisp and relevant videos related to bank exams (like SBI PO, IBPS PO, Bank PO, Bank Clerk IBPS Clerk, SBI Clerk, etc.), SSC exams (like SSC CGL, SSC CHSL, etc.) and other government jobs. The channel has grown from 11.3K subscribers a month to approximately 132.62K every month in just a span of 3 years. In addition, with around 500K views per month during the initial 6 months of the channel’s launch, the number of monthly video views has now crossed the 20 million mark, and continues to grow rapidly.
Commenting on the platform’s growth, Anil Nagar, Founder & CEO, Adda247 said, “Crossing the 10 million mark in less than three years is a significant achievement for us, and will serve as a major boost to our growth momentum. It’s an exciting time for us at Adda247 given the rapid pace with which the platform is growing and reaching more learners across the country. We will further leverage our traction and position in the market to continue to work towards taking our subscriber count to 50%, or around 5 million, more than the existing number.”
The platform has left no stone unturned in creating a hi-tech avenue for enabling seamless delivery of educational content to its students and eventually endeavours to make quality education accessible to the last mile. Having grown at such a rapid pace in the last couple of years, the company aims to take its subscriber count to 5 million by December 2019 and 10 million by December 2020. In addition, the company is also seeking to reach out to more than 50 million learners by increasing video views by 10x over the next 2 years.