Traditional jewellery brands foray into gifting space


Kalyan Jewellers, PC Jewellers & Joyalukkas foray into gifting space; team up with GyFTR (Vouchagram) to offer e-vouchers

To delight their customers with the idea of gifting their loved ones the freedom to choose their favourite jewellery, traditional jewellery giants – Kalyan jewellers, PC Jewellers & Joyalukkas have tied up with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer to peer gifting platform. The leading jewellery brands will now feature their e-vouchers on GyFTR’s platform which can be redeemed across all their offline and online stores. The vouchers/cards are available for purchase within the value range of INR 500 to 10,000. Further cementing its domain leadership in the gifting industry.

Commenting on this association, Arvind Prabhakar, Founder, and CEO, GyFTR said, “Our aim is to eliminate the habit of gifting by using hard cash amongst Indians. Since the wedding season is still on and gifting/buying jewellery is an auspicious practice in India during this time, there was no better moment than this to integrate with the country’s prominent and traditional jewellery brands like Kalyan jewellers, PC Jewellers & Joyalukkas. By purchasing vouchers from our platform, customers can now gift anyone and everyone the freedom of the jewellery of their choice. Through this association, we are also focusing on expanding GyFTR’s offerings that will enable us to drive more transactions and further accelerate our business growth and expansion.”

It is worth pointing out that GyFTR has emerged as a thought leader in the instant gifting and redemption domain. It is currently servicing an extensive consumer base of more than million customers and counts 130 active brands (Approx) amongst its clientele with plans of adding more to the list. The platform facilitates seamless gifting across multiple geographies and has been revolutionizing the segment by making the experience of receiving a gift like a ‘gift’ in itself through its proprietary technology.

About GyFTR (Vouchagram)

VouchaGram is an O2O (offline to online and vice versa) technology solution; that enables brand currencies and create digital gifting & rewards ecosystem for people to interact and transact real time. GyFTR is a 100% subsidiary of Vouchagram Singapore which was established on 26th April 2012. It is present at more than 50K POS terminals allowing 130+ brands to issue and accept Gift Voucher and redeem various Bank loyalty points directly at the POS.