Pee Safe forays into sanitary products segment

Pee Safe has already raised $2 million from a group of investors and aims to become a 1000 crore brand within five years.

Pee Safe, leading feminine hygiene brand and makers of world’s highest selling Toilet Seat Sanitizer Spray, has launched 100% organic cotton and biodegradable sanitary pads along with panty liners in the Indian market.

The company aims to capture the promising sanitary products market which is expected to reach a value of US$ 992.8 Million by 2024. Pee Safe currently owns more than 90% of the market in theToilet Seat Sanitizer Category. The brand has witnessed an unprecedented growth of 200% in FY18.

With this new range of 100% organic cotton, biodegradable sanitary pads packed in material made from recycled paper along with recyclable disposable bags, Pee Safe aims to address the issue of menstrual waste at a large scale contributing towards a sustainable environment. In its endeavor to generate awareness around the usage of eco-friendly sanitary products and to introduce first timers to the organic products, Pee Safe is also offering a quarterly period box. This subscription-based period box contains 100% organic cotton, biodegradable sanitary pads (30 pads), 100% organic cotton, biodegradable panty liners (15 panty liners) and one Feminine Cramp Relief Roll On.

Pee Safe’s 100% organic cotton, biodegradable sanitary pads and panty liners are a new addition to a well-rounded range of feminine hygiene products which includes Toilet Seat Sanitizer Spray, Ayurvedic Feminine Cramp Relief Roll on, Natural Intimate Wash and Wipes, Aloe Vera infused Panty Liners, Disposable Underarms Sweat Pads, Breast Pads for lactating women, Pollution Safe Anti-pollution Face Mist, Palm Safe Alcohol-free Hand Sanitizers andMoskito Safe, an all-Naturalrange of Mosquito Repellents.

Talking about the launch of the new product range, Vikas Bagaria, Founder, Pee Safe said “The brand Pee Safe is a leading daily hygiene brand that is creating awareness about feminine hygiene and sanitation in India. From world’s highest selling Toilet Seat Sanitizer Spray to the Feminine Cramp Relief Roll On, Pee Safe intends to transform the way the world looks at feminine hygiene.I am confident that 100% organic cotton, biodegradable pads are going to be a huge step for the feminine hygiene movement in the country.”

As per various estimates, the existing non-bio degradable sanitary pads with plastic components take 500 – 800 years to decompose. With the rising burden of menstrual product waste on environment, now is the right time for Pee Safe to disrupt the period solutions market and provide a more sustainable and environment-friendly option for new age women.