White Rivers Media bags digital mandate of Red Chillies Entertainment



Renowned film production powerhouse Red Chillies Entertainment (RCE) has awarded its digital mandate to White Rivers Media. White Rivers Media is an independent full-service creative digital agency founded in 2012, co-founded by Shrenik Gandhi and Mitesh Kothari.

Red Chillies has pioneered film production and distribution nationwide and abroad since their inception in 2002. With the wide range of different genres of movies, they have made Indian cinema visible to the global spectrum. Also at the pinnacle of VFX production in the nation, they provide creative solutions for visual effects in Indian cinema.

Red Chillies Entertainment decided to extend its existing partnership with White Rivers Media for the year 2019, following the success and conclusion of the promotion campaign for the Aanand L. Rai directorial, Zero.

This production house is known for innovative film-marketing campaigns. Their trend setting activities oft become part of a hygiene checklist for the movie campaigns that follow.

The year 2019 will be a power-packed year for Red Chillies Entertainment as its upcoming movie, Badla, starring Amitabh Bachchan, is slated to release this year. The association with White Rivers Media is a perfect synergy at this point as Red Chillies Entertainment and White Rivers Media conceived some incredible campaigns for Zero, cleverly employing MarTech to deliver fresh and unique fan experiences.

Speaking on the same, Binda Dey, Head of Marketing at Red Chillies Entertainment said, “It’s been great working with an enthusiastic and proactive team at White Rivers Media.We look forward to continuing our existing relationship with them,for Badla and others.”

Shrenik Gandhi, Chief Executive Officer and Co-Founder, White Rivers Media added, “We are stoked to be a part of Red Chillies Entertainment’s journey yet again in 2019, and are gearing up to churn out some exciting campaigns.”

About Red Chillies Entertainment

Founded in 2002 by iconic Indian actor Shah Rukh Khan, and producer and interior designer Gauri Khan, Red Chillies Entertainment is a fully integrated film studio that has produced some of the most definitive and prominent work in modern Indian cinema.

About White Rivers Media

White Rivers Media is a full-service creative digital agency founded in 2012. They have worked with brands like Myntra, OnePlus, Vedanta Group, ALTBalaji, Lenskart, Viacom18, Tata CliQ, Dun & Bradstreet, and more. With a team of 100+ marketers working out of Mumbai and NCR,they are the only digital marketing agency to rank in Deloitte Tech Fast 50 India for three years in a row (2016, 2017, 2018), and in Deloitte Fast 500 APAC for two years in a row.