PAYBACK India partners with StashFin

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PAYBACK is India’s largest multi-brand loyalty program offering its 110+ Million members multitude of benefits

PAYBACK India, the country’s largest multi-brand loyalty program, announced its partnership with StashFin – the new-age digital lending platform offering line of credit to salaried individuals. With this tie-up, customers will now have access to this unique rewarding lending experience with the use of credit line cards offered by StashFin.

These cards give customers the flexibility to draw their credit line in parts and pay by converting them into affordable EMIs. It is based on the concept of Pay as You Use Loan. This lending becomes even more rewarding as the customers also earn PAYBACK points on their retail spends except ATM withdrawals. These PAYBACK points can be redeemed across the PAYBACK network of 100+ partners. For PAYBACK customers, this opens another avenue to earn & redeem points and help others to join the PAYBACK platform.

StashFin is headquartered in New Delhi and currently has its presence in seven cities. It is rapidly expanding to other Tier-2 & Tier 3 cities across India. ‘StashFin’ denotes the brand owned by EQX Analytics Private Limited.

Commenting on this novel association, Rijish Raghavan, COO, PAYBACK India says, “PAYBACK India has 100+ partners across different sectors covering nearly 80% of consumer spend categories. Our partnership with StashFin should help drive our objective of enhancing customer connect by providing financial freedom through this unique digital lending platform, in addition to providing customers another avenue to accelerate accumulation of PAYBACK points. StashFin’s focus on rapid expansion in Tier 2 & 3 cities is in synergy with our strategy to deepen penetration across the country.”

With PAYBACK’s successful coalition loyalty program and extensive pan-India member network, Stashfin will be able to provide its customers a rewarding experience through continuous customer engagement.

Commenting on the partnership, Tushar Aggarwal, Founder & CEO, StashFin said, “Our partnership with PAYBACK establishes our commitment towards providing a more personalized digital experience to consumers. The launch of the loyalty program will further help us to drive customer value and would enable users to earn, shop and borrow in the most hassle-free manner. We look forward for a longstanding association with PAYBACK, as both companies share mutual vision of unique customer experience.”

PAYBACK India is currently expanding into various sectors such as Travel, neighbourhood stores et al and is committed to providing the best and most rewarding program to its vast member base.

About PAYBACK India

PAYBACK is India’s largest multi-brand loyalty program offering its 110+ Million members multitude of benefits. It has over 100 partners including affiliate brands participating in the PAYBACK Network across categories in-store as well as online namely American Express, ICICI Bank, Big Bazaar, Central, Ezone, Home Town, Brand Factory, HP Petrol Pump, TripAdvisor,, Amazon, Flipkart and many more. With such a varied portfolio of partners, PAYBACK Members can earn points on everyday shopping and redeem them for attractive rewards of their preference.

About StashFin

Digital lending platform StashFin, operated in Delhi was launched in September 2016. The company is one of India’s leading online, personal loan provider for salaried individuals. It offers loans ranging from Rs 10,000 to Rs 3,00,000 with repayment periods starting at three months. It provides a faster, hassle-free loans through an easy online platform. Tushar Aggarwal is the Founder and CEO of StashFin. The company is operational in seven cities. Last year, the company had raised $5 million (Rs 32.2 crore) in a pre-Series A round of funding. The investors included Kirloskar Group’s venture capital arm, Snow Leopard Ventures, as well as Singapore-based Alto Partners and GrowX Ventures.