Columbus India wins Performance Marketing mandate for Max Life Insurance

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This engagement will help Max Life Insurance Company deploy a unique “End-to-End Performance model” powering a new growth model for digital customer acquisition.

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has won the mandate for strategic performance marketing initiatives and Tele Sales process for Max Life Insurance. The account was won following a direct pitch and will be handled out of the agency’s Gurgaon office.

Speaking on this, Manik Nangia, Director & Chief Operating Officer, Max Life Insurance said, “The unique solution offered by Columbus is in line with our wing to wing customer journey thinking. This model presents a potential to maximise customer opportunity through a data driven marketing model integrated at the core with a tele-sales capability – all under one roof. These capabilities are typically absent in the conventional performance marketing setups.”

Nitin Sabharwal, Chief Business Officer, Columbus India added, “We are extremely excited to take on this role of an End – to – End service provider that will help Max life Insurance reach larger audience using digital distribution channels, and also achieve cost effective sustainable revenues using digital marketing platforms.”

Anurag Gupta, CEO, Columbus India said, “Columbus’ unique digital services framework as a marketing & fulfilment agency helps advertisers remove inefficiencies and focus on productivity. Our call center solution uses state of the art digital communication platforms including cloud telephony and data driven algorithms to help maximise customer engagement. Our unique solution allows Max life Insurance to work closely with us ensuring revenue focus instead of marketing spends optimization.”

About Columbus India

Columbus India is a data-driven marketing agency for the new economy. Columbus uses the power of technology & data to help advertisers get the best last-mile results. It aims to deliver end-to-end experiences through a world-class data narrative & infrastructure created by SVG media, a leader in the Indian digital market. Columbus in India is a part of DAN performance group headed by Vivek Bhargava.

About Max Life Insurance

Max Life Insurance, the leading non-bank promoted private life insurer, is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is part of the Max Group, which is a leading Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group, which is amongst the leading insurers in the world. Max Life Insurance offers comprehensive long term savings, protection and retirement solutions through its high-quality agency distribution and multi-channel distribution partners.