Reliance General Insurance launches ‘Tap & Buy’

Reliance General Insurance introduced an NFC-enabled way for customers to instantly buy travel insurance while on the go.

Reliance General Insurance Company Limited (RGI), introduced an NFC-enabled way for customers to instantly buy travel insurance while on the go. Dubbed ‘Tap and Buy’, this new undertaking enables users to get travel insurance in less than 60 seconds, simply by tapping their smart phones on the airport display screen. As soon as they do that, the phone is prompted to open Whatsapp and the individual can buy travel insurance in less than a minute.

With this new undertaking, Reliance General Insurance has made it easier for individuals to buy travel insurance, especially in the wee-hours before they are about to board a flight. 46 NFC-enabled display screens have been installed at the Indira Gandhi International Airport in Delhi.

With the world becoming more connected, travel has become an indispensable part of people’s academic, business, and personal lives. By 2020, India is expected to see over 5 crore outbound travellers every year, with the travel market crossing over Rs. 28,000 crores. Yet, travel insurance sees very limited usage among people in India. Furthermore, travel insurance is even more necessary to protect you against unforeseen medical emergencies, as the cost of hospitalization and availing
medical services abroad is exponential.

The whole process relies on Near Field Communication (NFC) which is a short-range communication signals. It works for most smartphones, including iPhone X and above, Android phones using version 4.0 or above. Not only does it make buying insurance quick and convenient but makes it hassle-free too. It enables users to by-pass the paperwork they would otherwise expect when purchasing an insurance policy.

Commenting on this development, Rakesh Jain, Executive Director & CEO, Reliance General Insurance, said, “We always aim to focus on leveraging technological advancements to improve the customer experience. Using NFC communication technology, we have aimed to capture last-minute travellers problem at ease with our TAP & BUY solution, making it possible in just under 60 seconds.”

Even though digitization and online marketplaces have made it easier for people to buy travel insurance with just a few clicks, this innovation takes it to a whole different level.