MatchMove India partners with Aditya Birla Wellness

Aditya Birla Wellness and MatchMove India join hands to make health and fitness a rewarding experience.

Fintech company MatchMove India has partnered with Aditya Birla Wellness Private Limited (ABWPL), a unique digitally enabled Wellness and Rewards program to enable ABWPL to strengthen their product offering by providing next generation digital wallets and physical cards to incentivize consumers for healthy living.

The globally proven MatchMove wallet operating system will simplify the creation and usage of digital wallets and prepaid cards for employees, along with providing smart features, like easy top up modules, wider merchant acceptance and multi pocket cards, where consumers can configure multiple pouches within their wallets and set limits by different expenditure categories and merchants.

Sensing the need for an upgrade and enhanced technology play in the health and fitness ecosystem, ABWPL and MatchMove partnership aims to improve the user experience in this category and modernize the way consumers are rewarded for health livening and staying fit.

Speaking of the partnership, Kumar Srinivasan, CEO of MatchMove India said “The addition of Aditya Birla Health to our proprietary platform is a testament of our capabilities in using technologies to solve real-world problems in payments as we continue to disrupt and wage war on cash. This collaboration with Aditya Birla demonstrates our ability to innovate new ways to digitise cash and make it simple and quick for all stakeholders.”

Murtuza Arsiwala, Head Wellness – Aditya Birla Wellness said “The tie-up with MatchMove has helped us enrich our customer experience. The overall process has become much simpler and quicker. With their advanced technological solutions, customers can now avail their cash-back with all our partner networks seamlessly.”

Aditya Birla Wellness Private Limited (ABWPL), a subsidiary of Aditya Birla Capital Ltd (ABCL), is a joint venture between Aditya Birla Group and MMI Holdings of South Africa.