Kotak Mahindra Bank announced the launch of #DreamDifferent – an ode to the young, aspiring, less-cash, digital, 811 generation of Indians who choose to pursue the road less taken. The Bank introduced a limited edition, specially designed 811 #DreamDifferent Debit Card to celebrate the dreamers and doers.
The 811 #DreamDifferent physical debit card is designed for those who prefer to do everything cashfree from banking and payments to shopping.
Ambuj Chandna, Sr. EVP & Head – Retail Liabilities, Investment & Payment Products, Kotak Mahindra Bank, said, “The idea behind 811 was to challenge conventional banking. #DreamDifferent is a desire to challenge the conventional ways of doing things. 811 changed the way Indians bank by making the process to open a bank account seamless and simple. The #Dream Different debit card is another step to galvanise the 811 community and enable them to take better control of their finances.”
“811 has revolutionised the process of opening a bank account by reducing the time taken to under 5 minutes. We are seeing 811 accounts being opened across all hours of the day, including past midnight. What’s more, customers earn up to 6% p.a. interest rate on their savings account balances, which is 2.5% p.a. more than what most other banks offer,” added Chandna.