AU Bank appoints Logicserve Digital


AU Bank’s digital team will focus on inclusive financial services for the next billion customers by making the banking platform part of the customer’s everyday life

Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has been appointed as the Agency on Records (AOR) for AU Small Finance Bank Limited (AU Bank), a Fortune India 500 Company listed at both NSE and BSE.

AU Bank’s digital team will focus on inclusive financial services for the next billion customers by making the banking platform part of the customer’s everyday life. Logicserve Digital will support AU Bank achieve segment-based, targeted campaigns using analytics to strengthen their customer base. This will contribute to AU Bank’s endeavour to become a leading digital bank of choice for customers across all segments, in the next 24 – 36 months.

Speaking on the association, Dayakaran Sridhar, Chief Digital Officer, AU Bank said, “We are creating a banking ecosystem aimed towards supporting the Government’s vision of financial inclusion. Reaching out to the growing Digitally active populace in India, the banks’ endeavour is to create an ‘opti-channel’ solution encompassing best in class financial solutions. We aim to leverage Programmatic advertising tools for contextual communication and at this juncture, we are delighted to partner with Logicserve Digital for all our complete digital initiative.”

Commenting on the partnership, Prasad Shejale, Co-founder & CEO, Logicserve Digital said,” While digital connectivity and access is the first step to financial inclusion, a lot of strategy and innovation also needs to go into increasing the comfort level of consumers. Contemplating the current situation of internet usage, digital platforms will be ideal to help adopt financial services online and Logicserve Digital will assist in accentuating the step towards making the vision of ‘digital for consumers’ come true. We are thrilled about working with AU Bank since it gives us the opportunity to leverage our expertise in solving a larger objective at a nation level.”

With a record 68 awards won in total, Logicserve Digital has been recognized by prestigious platforms such as CMO Asia, CDO Converge, Drivers of Digital (DOD) and the like last year.

About Logicserve Digital

Logicserve Digital is a new-age digital marketing company that offers the most comprehensive suite of digital marketing services. Our decade plus domain experience has enabled us to help our clients bring efficiency in their Digital marketing endeavours. Our award-winning creative team proactively enables your brand to surpass its goals around brand equity, customer-centricity and topline revenue. We also work along with you as ‘Digital Consultants’ to identify gaps, strategize & implement the right-fit technology stack for your organization just in time for maximum results.

About AU Small Finance Bank Limited

AU Small Finance Bank Limited (AU Bank), a Fortune India 500 Company, is the only Scheduled Commercial Bank headquartered out of Jaipur, Rajasthan.

AU started its journey in the year 1996 as Au Financiers and, under the aegis of Reserve Bank of India, for the last two decades, it worked relentlessly as a retail focused, customer centric premier and trusted asset financing NBFC. It touched over a million plus underbanked and unbanked customers across 11 states of North, West and Central India, prior to becoming a bank in April 2017 to achieve the objective of Financial Inclusion which compliments AU Bank current business model and its position.

AU Bank is the only asset financing NBFC amongst 10 successful Small Finance Bank Licensees out of 72 applicants. Over the years, AU received investment from marquee investors such as Warburg Pincus, Temasek Holdings, IFC, Chrys Capital and Kedaara Capital.

AU Bank is listed at both the leading exchanges viz. NSE and BSE (Market Capitalization ~USD 2.5billion); AU Bank’s IPO (Rs.1912 Crores) was amongst the most successful IPOs of 2017; it received an overwhelming response with an oversubscription of ~ 54x.

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