FrogIdeas bags national digital mandate for Bosch India

FrogIdeas, an award winning, digital marketing company has recently won the national digital mandate for Bosch India. As a part of the mandate, FrogIdeas will strategies, create and execute the digital marketing strategy and content marketing across all the digital platforms. The agency will play a key role in strengthening consumer outreach, engage with end consumers and reach – out to prospective partners for strategic alignments.

FrogIdeas has been driving one of Bosch’s most ambitious & creative campaign The Polar Odyssey. It is one of a kind expedition through the Americas showcasing the reliability and prowess of Bosch’s bike engines and safety components. FrogIdeas has developed a microsite to further amplify the campaign’s reach and developed the creative strategy through which the riding community, major motorcycle manufacturers and bike enthusiasts in the country can engage with the brand.

On winning the account, Jatin Modi, Founder & CEO, FrogIdeas said, “It’s an honour to serve as a Digital Marketing Partner to Bosch India. Our first campaign is already underway that showcases Bosch’s expertise in engine management and safety components. We are determined to carve out a niche through this campaign.”

Somtirtha Das, Brand Manager, Bosch India on partnering with FrogIdeas stated, “Social Media can provide a conversational extension to a Bosch’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable. With the same motive we partnered with FrogIdeas to help amplify our digital footprint and explore various ways to deliver our message to the right audience.”

About FrogIdeas

With over 90 digital consultants based in its offices in Gurgaon, Bangalore and Mumbai- it serves some of the leading Indian and global companies including Fortune 500 companies consulting with them on their digital strategy and executing their digital marketing. Some of the clients FrogIdeas works for are Wipro Technologies, Interglobe Enterprises, Philips, Jim Beam, Marriott Hotels, Accor Hotels, Mahindra Group, Eureka and ICICI Prudential amongst others. With 30+ awards to its fame, FrogIdeas is one of the most awarded digital agencies in India and is the ‘Agency of the Year’ 2015 according to Paul Writer. In late 2017, it became the first marketing agency from India to be selected in the LinkedIn Marketing Partners Program.

Latika Bhargava successfully manages the dual responsibility of news and website management at Newsbarons. Latika prides herself at her expertise on social media planning and management. An entrepreneur at heart, Latika is a quick learner, analytical and enjoys reading on technology innovation.