Indian origin US based Visual Designer & Illustrator Arani Halder’s work has also featured at the prestigious New York City ArtWalk.
NewsBarons connects with Arani Halder to showcase some of her work and her approach towards art & design.
Approach to design:
I am most interested in the intersection of design, society and culture. My approach to design is a combination of my cultural roots, which one can see by the hint of patterns in my work; and minimalism, which I picked up during my time at Parsons. I like creating products and experiences that are motivated by language, culture and current events through mediums that are a combination of design and fine arts.
I create design that straddles the line between abstract, conceptual and still accessible; and are able to inspire and motivate people who experience it.
The thoughts behind Jalongi:
With Jalongi, I aimed to create a brand identity that is fresh, trustworthy and reliable, much like the service and product they deliver. I used fresh, vibrant colors and playful visuals to reflect their streamlined process without losing touch with their core product. The illustrations are meant to be relatable for a wide range of audience and attempt to deliver the message of the brand, that is, to deliver fresh fish in the comfort of your own home.
The logo was designed to be minimal but recognizable. It is meant to sum up the fresh and modern nature of the brand without taking away from the visuals of the product.
Selection in NYC ArtWalk:
I was thrilled to be able to display my work on the screens of Time Square as a part of NYC Artwalk’s exhibition. Having such a large and accessible platform will not only place my work directly in the public eye but also encourage a much larger volume of engagement and discourse.
Public art activates the imagination and encourages people to perceive and pay closer attention to the environment they inhabit. I hope that my work being displayed inspires people to think about art and society, about their interconnectivity, and about the social sphere as a whole.
Arani Halder is a graduate from Parsons School of Design and is currently associated as a Designer with Penske Media Corporation. She has been working on multiple brands across categories like Women’s Wear Daily, Beauty Inc., Footwear News, Sourcing Journal and Rivet.
Arani has also worked on other brands United Nations, Whitney Museum of Art, Publicis Groupe and Jalongi.